Social Media is a mighty marketing tool these days. With approximately 55% of the UK population having at least one social media profile, a business without any active pages is losing out on a large amount of potential custom.
It's also not just a case of creating a business profile on all social channels. Depending on the industry your're in there will be some channels better suited than others. Twitter is very fast paced and suits businesses with individual products available such as fashion accessories or clothing. A business can post one image of a nice shirt on Twitter and, if posted at the right time, can receive several enquiries within the following 30 minutes. Similarly, Facebook is more suited to photographers as it allows for photo galleries where users can like and share both individual photographs as well as whole albums.
LinkedIn is a more personal platform that is more suited to a business owner rather than the business itself. The platform allows for business pages which can definitely be useful however the main aim of LinkedIn is for business owners, managers, leaders to connect with others in the same industry.
Collie Creative can not only create the profiles you'll need, we can also manage your pages for as long as you want us to. This will be on a monthly basis and involve networking within your industry, posting and commenting on relevant articles and generally trying to increase your followers and connections.
Umbraco is an open source content management system that powers some of the largest and well known companies and brands all over the world. Peugeot, Heinz and Costa Coffee all use Umbraco to run their websites. With a multitude of fantastic features, the CMS allows even non-techie clients the ability to update their website themselves at any time and anywhere.
We have been using Umbraco for the last 5 years and we have never come across a problem. We've had nothing but praise from our clients who all took less than half an hour to get used to the system and begin adding new pages and content to their website.