These are for businesses who need an online prescence but don't need a full multipage website. With a landing page you're able to have all of your business information and contact details all on one page so potential clients can still find you on the internet and can contact you via phone or email to talk with you further.
Landing Pages are also great for guaging how well your marketing is going. By using a custom domain name that is slightly different to your main business domain (www.businessmarketingdomain.com) you can add your marketing domain onto your flyers and magazine adverts that will take visitors straight to your landing page with the relevant advert information. Then we can set up Google Analytics to track the number of visitors coming straight to that landing page. That way you can see how many unique visitors saw the advert or the flyer and entered the domain name.
Umbraco is an open source content management system that powers some of the largest and well known companies and brands all over the world. Peugeot, Heinz and Costa Coffee all use Umbraco to run their websites. With a multitude of fantastic features, the CMS allows even non-techie clients the ability to update their website themselves at any time and anywhere.
We have been using Umbraco for the last 5 years and we have never come across a problem. We've had nothing but praise from our clients who all took less than half an hour to get used to the system and begin adding new pages and content to their website.